 Tetra Pak at MoMA in New York
Millions of people have used them around the world, every day, for decades. Now two Tetra Pak beverage cartons, Tetra Classic and Tetra Brik, familiar as packages for milk, juice and other drinks, have been included in an exhibition of everyday “inspired designs that help make life easier, safer and more fulfilling” at the Museum of Modern Art in New York.
The exhibition took place in 2004.
It showcased roughly 120 common objects, from chopsticks, designed thousands of years ago, to the Yaktrax Walker, a device designed in 2002 that protects walkers from slipping on ice.
Half the objects were from MoMA’s 3,600 item design collection - which began in 1934 and ranges from a helicopter to a microchip. The others are being considered for acquisition.
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Example from the exhibition catalogue |
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Humble Masterpieces
April 8–September 27, 2004
The Inspirational Tetra Pak Package
New York’s Museum of Modern Art includes Tetra® Classic and Tetra Brik® cartons in ‘Humble Masterpieces’ Exhibition |
The Tetra Classic package, originally known simply as the ‘Tetra Pak’ when first introduced in 1952 - because of its tetrahedral shape - and the Tetra Brik package, launched in 1963, are among the objects MoMA is considering for acquisition.
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